It’s no secret that wedding websites have become extremely popular: They are an easy and inexpensive way to connect in advance with friends and family who will be sharing your big day.
But according to Strikingly.com CEO David Chen — one of the world’s foremost experts on creating effective event websites — thousands of couples make the following five wedding website blunders:
MISTAKE #1: A ONE-SIDED AFFAIR
What happens when just the bride or groom builds the website? The other person’s voice seems strangely missing. Create the website as a team.
MISTAKE #2: UNUSABLE ON MOBILE
Lots of guests will use your website on their mobile phones, such as when they need directions to various event venues. But most wedding websites don’t optimize for mobile navigation and reduced clicking.
MISTAKE #3: TOO MUCH ‘PDA’
It’s cute to see a few kissing photos on a wedding website, but don’t litter it with pictures of you sucking face with your sweetheart. Keep it G-rated.
MISTAKE #4: FAILING TO UPDATE THE WEBSITE
It’s exciting for your guests to see regular updates about the wedding and all of the fun they will be having. Try to update your site every few weeks.
MISTAKE #5: TAKING DOWN THE WEBSITE TOO SOON
Once you’ve built the website, why get rid of it right after the wedding? Use the site to remember the day, gather guest photos, post honeymoon pictures, and let others share in what’s coming next.